Sunday, February 22, 2026

using my undergraduate degree for something

As the title states, today is the day I get to finally utilize my undergraduate degree in Advertising as I haven't used it to since receiving my diploma in the mail back in '89 (no, I didn't don the cap and gown for college). I tried for about a year to get my foot in the door of the dog-eat-dog world of either buying ads or coming up with the next "Where's the beef?" slogan. All for pretty much working for free (i.e. internship) in the first couple of years. It was not to be, thankfully. Fast forward 37 years later, it was a blessing I believe as I would have been quite miserable fighting with others in a meeting room over a slogan/campaign.
Speaking of slogans/campaigns, that brings me to today's topic as I had some enjoyable, unhealthy treats last weekend and got a chuckle at the print on the boxes.
First we have White Castle with the "enlarged to show deliciousness" caption below a burger that will quickly pass through the person's body consuming it. I am guessing they had to come up with that slogan after someone sued because they opened the box and the burgers weren't that big (and the person suing is educationally challenged).

Next we go to another healthy choice as who could pass up "your daily dose of delight" (along with a daily dose of chest pains a few years later). They were a delight, however.                            

Sunday, February 8, 2026

Super Bowl Fish - Murphy's Law

Murphy's Law states that anything that can go wrong, will go wrong. I experienced the law this morning attempting to catch the big one ice fishing on Betsie Bay. You can't blame me for preparation as I pulled all my fishing equipment from the garage rafters yesterday and re-strung what needed to be strung and purchased some quality bait for the attempt.
Off I went this morning for the short walk down to the water and about 20 others were out in the Bay doing the same. I found my dream spot, put the equipment aside and got the power auger ready to go. First attempt, no start.  Second attempt, no start. Third, same. My pea brain memory started to recall last year of doing the same (eventually started after about 20 tries) and telling myself to make sure it starts at home next time. I tried all my tricks but it was not to be. A local fishing nearby took pity on me and drilled a few holes. The holes got drilled, I set up my shanty/tip-ups and was ready to find the whopper. While grabbing for my bait, I found that I had grabbed the auger blade and now had a nice gusher of a cut on my hand that didn't want to stop bleeding (it eventually did). If there was any hook that was exposed this morning, 9 times out of 10, my clothing seemed to grab it and not let go. 
Needless to way, the big whopper was not found, however, I did see one nearby tip-up pulling in a nice pike.
Auger for sale. Needs some work...
Trail Head

not mine but a nice catch by a local this morning

only blood in my shanty was mine