As the title states, today is the day I get to finally utilize my undergraduate degree in Advertising as I haven't used it to since receiving my diploma in the mail back in '89 (no, I didn't don the cap and gown for college). I tried for about a year to get my foot in the door of the dog-eat-dog world of either buying ads or coming up with the next "Where's the beef?" slogan. All for pretty much working for free (i.e. internship) in the first couple of years. It was not to be, thankfully. Fast forward 37 years later, it was a blessing I believe as I would have been quite miserable fighting with others in a meeting room over a slogan/campaign.
Speaking of slogans/campaigns, that brings me to today's topic as I had some enjoyable, unhealthy treats last weekend and got a chuckle at the print on the boxes.
First we have White Castle with the "enlarged to show deliciousness" caption below a burger that will quickly pass through the person's body consuming it. I am guessing they had to come up with that slogan after someone sued because they opened the box and the burgers weren't that big (and the person is illiterate).
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Next we go to another healthy choice as who could pass up "your daily dose of delight" (along with a daily dose of chest pains a few years later). They were a delight, however.
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